Samsung tops ad awareness in Saudi Arabia in July – ZAWYA

samsung-tops-ad-awareness-in-saudi-arabia-in-july-–-zawya

  1. Home
  2. Business
  3. Article

BrandIndex also shows that in Saudi Arabia, Samsung’s Word of Mouth exposure score (whether someone has talked about the brand with friends and family in the last two weeks) jumped up 5.1 points during the course of July

A customer prays inside a Samsung showroom in New Delhi, India, July 27, 2018.

A customer prays inside a Samsung showroom in New Delhi, India, July 27, 2018.

REUTERS/Adnan Abidi

By Staff Writer, TradeArabia

Saudi Arabia – Samsung had the largest uplift in July in Ad Awareness scores, which indicates whether someone has seen or heard an advert from a company in the past two weeks, from all 500 brands tracked in Saudi Arabia by BrandIndex, YouGov’s daily brand perception tracking study.

Their latest advert for the Samsung QLED 8K Televisions has registered a 9.3-point uplift in Ad Awareness in the Kingdom during the course of July.

BrandIndex also shows that in Saudi Arabia, Samsung’s Word of Mouth exposure score (whether someone has talked about the brand with friends and family in the last two weeks) jumped up 5.1 points during the course of July, with more people talking about the brand by the end of July than at the start of the month.

Moreover, Consideration for the brand, (whether people would consider purchasing a Samsung product the next time they are in the market to purchase an electronic product) had a statistically significant increase of 7.1 points over the same time period.

With these results, Samsung can be confident that they are creating campaigns that succeed in generating awareness of their other products as well as consideration to purchase them, said BrandIndex.

What remains to be seen is if the major unpacking (Samsung Galaxy Note 10) from this tech giant crowds out its own July adverts, it added. – TradeArabia News Service

Copyright 2019 Al Hilal Publishing and Marketing Group Provided by SyndiGate Media Inc. (Syndigate.info).

More From Business

Comments

Post a Comment

Popular posts from this blog

Who’s Who: Dr. Tawfiq bin Fawzan Al-Rabiah, Saudi minister of health – Arabnews

Image
JEDDAH: The General Authority for Entertainment (GEA) is presenting the Marathon of Color event at the Taif Season. The event, held between Aug. 15 and 17 on Al-Hada-Taif Road, is a sporting and artistic celebration full of diversity, competitive running races and color. The marathon starts at 4 p.m. each day with several tracks. The first day starts with the family path, which extends for 4 km for 4 hours; the second day hosts the amateur path, which goes for 8 km for 2 hours, and the third and final day witnesses the path of professionals, which runs for 21 km for 6 hours. Participants on the tracks are divided according to different age groups. Racers in the professional category must be at least 17, in the amateur category they need to be 15 and above, while the children must be accompanied by their parents to participate in the family race. People with special needs can participate in wheelchairs on the 4-km path. The events will be accompanied by drumming and musical per...
Read more

Saudi Arabia stocks lower at close of trade; Tadawul All Share unchanged – Investing.com

Image
Stock Markets 1 hour ago (Aug 15, 2019 10:15AM ET) © Reuters. Saudi Arabia stocks lower at close of trade; Tadawul All Share unchanged Investing.com – Saudi Arabia stocks were lower after the close on Thursday, as in the sectors led shares . At the close in Saudi Arabia, the unchanged 0.00%. The best performers of the session on the were Saudi Cement Company (SE:), which rose 6.45% or 4.00 points to trade at 66.00 at the close. Meanwhile, The Saudi British Bank (SE:) added 4.83% or 1.75 points to end at 38.00 and Arabia Insurance Cooperative Co (SE:) was up 3.53% or 0.62 points to 18.16 in late trade. The worst performers of the session were The Saudi Investment Bank (SE:), which fell 6.17% or 1.14 points to trade at 17.34 at the close. ACE ARABIA COOPERATIVE INSURANCE (SE:) declined 5.36% or 1.20 points to end at 21.20 and Gulf General Cooperative Insurance (SE:) was down 2.56% or 0.32 points to 12.18. Falling stocks outnumbered advancing ones on the ...
Read more

Saudi Arabia needs more Opec production cuts, and soon – Financial Times

Image
Choose your subscription Not sure which package to choose? Try full access for 4 weeks For 4 weeks receive unlimited Premium digital access to the FT’s trusted, award-winning business news Read more Be informed with the essential news and opinion Save 33% † MyFT – track the topics most important to you FT Weekend – full access to the weekend content Mobile & Tablet Apps – download to read on the go Gift Article – share up to 10 articles a month with family, friends and colleagues Read more All the essentials plus deeper insights and analysis All the benefits of Digital plus: Lex – our agenda setting daily column In-depth analysis – on trade, emerging markets, M&A, investing and more ePaper – a digital replica of the newspaper Gift Article – share up to 20 articles a month with family, friends and colleagues Read more FT Newspaper delivered to your home or office Mon – Sat, plus the ePaper ...
Read more